About Us
The Pool & Hot Tub Alliance (PHTA) is the world’s oldest and largest association representing swimming pool, spa, and hot tub manufacturers, manufacturers’ agents, builders, designers, distributors, suppliers, installers, retailers, and service technicians. For more than half a century, PHTA has been serving members and the public with critical industry knowledge that ranges from sound regulatory practice to industry trends and consumer attitudes. Since 1983, PHTA is the only industry organization accredited by the American National Standards Institute as the recognized Standards Development Organization to promote and develop the nation’s standards for swimming pools and hot tubs.
PHTA enhances the business success of its member professionals and ensures consumer safety through:
- Offering education and resources for members to expand their businesses and achieve personal success.
- Improving the business environment by advocating and promoting the benefits of the aquatics industry.
- Creating programs and practices to enable our members reach their pinnacle.
Mission / Vision
Core Purpose
To promote safe and healthy pool and hot tub environments for people to share enjoyable aquatic experiences.
Mission Statement
The Pool & Hot Tub Alliance protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge and profitability.
EDUCATE INDUSTRY PROFESSIONALS
Offer education and resources for members to expand their businesses and achieve personal success.
ADVOCATE FOR THE INDUSTRY
Improve the business environment by advocating and promoting the benefits of the aquatics industry.
ELEVATE TO THE HIGHEST STANDARDS
Create programs and practices to enable our members to reach their pinnacle.